As philanthropists we hope to change the world, but how we do that is often less clear. One option for building a better world is harnessing the power of marketing for social good. Many believe traditional marketing intrinsically corrupts or undermines social philosophy, however the field of social marketing proves that belief false. Social marketing is a social science framework geared towards changing people's behaviors for the betterment of individuals or society.
This webinar focuses on the philanthropic application of social marketing and how the Chesapeake Bay Trust, a non-profit grant-making organization, advances the adoption of social marketing principles in the Chesapeake Bay Region.
- A Social Marketing Approach to Urban Stormwater Management: A Case Study on Leaf Litter Collection in Anne Arundel County, MD
- Social Marketing Quick Reference Guide
More about the Presenters:
Kacey Wetzel, Director of Programs for Outreach & Education Chesapeake Bay Trust
Kacey Wetzel joined the Chesapeake Bay Trust in 2007 and now leads the Trust’s Capacity Building, Community Engagement, and Environmental Education programs. Kacey works with funding partners, non-profit organizations, and community leaders to identify and develop projects that improve both community and environmental well-being. A native of Baltimore, Maryland, Kacey graduated from Rollins College with a B.A. in Environmental Studies and holds an M.S. in Environmental Science and Policy from Johns Hopkins University, and a CPH in Social Marketing from the University of South Florida. Kacey has studied water and waste management in the Dominican Republic and environmental sustainability in Costa Rica. Prior to her work with the Chesapeake Bay Trust, she worked as an environmental scientist with SAV Engineers. Kacey lives with her husband Doug, and her incredibly sweet and often mischievous dogs. In her spare time, Kacey enjoys volunteering as a Maryland master gardener, swimming, biking, hiking, and traveling.
Kelly Trop is the chair of EPIP-DC. She joined the Annie E. Casey Foundation in 2014 as a program assistant with the Campaign for Grade-Level Reading, where she manages the Campaign's database and supports communications. She has been with the Campaign for Grade-Level Reading since 2013, helping the Campaign work towards doubling the number of children from low-income families reading proficiently at the end of third grade. Originally from eastern Pennsylvania, Kelly graduated from St. John's College in Annapolis, Maryland with a B.A. in Liberal Arts. After graduation, she spent 9 months in rural Tanzania, partnering with community members to start a teaching farm and agricultural curriculum. Prior to working with the Campaign, Kelly interned with the Smithsonian American Art Museum, working in Public Programs and the Luce Foundation Center. She enjoys reading, swing dancing, and making postcard-sized collages.