Senior Manager, Sponsorship and Marketing


San Francisco General Hospital Foundation is a dynamic, growing nonprofit organization dedicated to promoting research, education, and care for all at San Francisco General Hospital and Trauma Center (The General).

Nearly 100,000 patients are treated at The General annually. A comprehensive medical center, The General provides quality health care with compassion and respect to patients that include some of San Francisco’s most vulnerable. The General is the only provider of trauma (Level 1) and 24-hour psychiatric emergency services for 1.5 million people in San Francisco and northern San Mateo counties. In addition, The General is one of the nation’s top tertiary academic medical centers conducting clinical training and research. For more information about the Foundation and The General, please visit:

Position Overview San Francisco General Hospital Foundation is excited to grow their Marketing team with the addition of a driven, energetic, charismatic, and creative Senior Manager, Sponsorship and Marketing. The successful candidate will play the lead fundraising role within the Marketing department, ensuring the success of the Foundation’s Signature Hearts Events (Heroes & Hearts and Hearts After Dark) and provide direct management of related programs including the Hearts in San Francisco Project and Call for Community Heroes.

Reports To: ​Vice President, Marketing

Primary Roles and Responsibilities

Development and Marketing

● Serve as the Foundation staff fundraising lead for Heroes & Hearts and Hearts After Dark, which are responsible for revenue generation of $2M+ annually

● Work collaboratively with colleagues (particularly the Development Officer, Corporate and Foundation Relations), Board Members, and Leadership Committee members to thoughtfully and strategically steward cash and in-kind sponsor renewals

● Lead a significant new prospecting effort to expand sponsorship revenue, particularly within the tech community

● Prepare regular reports for the Vice President, Marketing, Chief Executive Officer, and others that detail sponsorship renewals, new funding prospects, and prospective Leadership Committee members

Hearts Signature Events Development and Preparation

● Provide mentorship and leadership to the Manager, Signature Events

● Identify, recruit, and work closely with an expanded and blended Leadership Committee (Board and non-Board) for the Foundation’s Hearts Signature Events

● Schedule, agendize, prioritize, and lead both in-person and virtual meetings of the Hearts Signature Events Leadership Committee (on a monthly basis, at a minimum)

● Deliver post-meeting recaps and action items in a timely fashion

● Provide leadership, coaching, and guidance to Leadership Committee members in the development and execution of outreach and personal fundraising strategies

● Take ownership of the tracking and management of deliverables and related follow up

● Serve as the primary Foundation liaison for the Hearts in San Francisco Project (Hearts Sculpture Artists) and Call for Community Heroes

● Play a key role in establishing a year-round Young Professionals Program where, eventually, Hearts After Dark will serve as the flagship event. Support the refinement of the Hearts After Dark event and revenue model for 2016 and beyond

Hearts Signature Events Execution

● Partner with the Vice President, Marketing; Manager, Signature Events; and Foundation consultants on:

o Creative/strategic direction o Hearts Signature Events collateral (save the date, invitation, program, signage, etc.)

o Development and production of required media assets (ads, television and radio PSAs, videos, etc.)

o Media sponsors

o Press strategy and outreach

o Event program, timetable, and script

● Partner with the Vice President, Marketing and Manager, Signature Events on:

o Establishing the Heroes & Hearts and Hearts After Dark budgets and tracking/monitoring related expenses, invoices, and payments

o Identifying and implementing cost-efficiencies without sacrificing quality and impact

o Identifying appropriate platforms and systems for online ticket sales and auction of Hearts Sculptures

o Tracking and reporting of sponsorships, ticket sales, and attendees

o Reconciliation of expenses and revenue related to online ticket sales and Hearts Sculptures auction

● Work with the Finance team and Manager, Signature Events to reconcile event revenue and expenses

● Work with the Development team and Manager, Signature Events to ensure that sponsors, donors, attendees, and other event-related constituents are migrated to Raiser’s Edge and tracked, invoiced and acknowledged in an appropriate and timely fashion

● Manage the master guest-seating document and lead seating meetings with key stakeholders prior to Heroes & Hearts (and Hearts After Dark, if and as applicable)

Secondary Roles and Responsibilities

● Collaborate and coordinate closely with the Manager, Signature Events, and Foundation consultants on all logistics, vendors, recruitment and deployment of volunteers, timeline development, deliverable tracking, and Day of Event management

● Work closely with the Vice President, Marketing to support the deployment of a robust marketing and communications strategy for the Foundation across all channels

● Manage and oversee external revenue programs and third party fundraising events and activities

● Build out the Foundation’s cause-marketing program

● Expand the Foundation’s merchandising and ecommerce activity

● Develop messaging for key stakeholders

● Write content for newsletters, website, social media, eNews, and support related communications deployment

● Coordinate mailings and other outreach activities

● Manage outside consultants

● Coordinate, in partnership with the Manager, Signature Events:

o Press events

o Corporate sponsor/partner volunteer and engagement activities

o Donor cultivation and stewardship events

o Foundation and San Francisco General Hospital internal events

o Other community engagement events

Required Skills

● Ability to work independently and cross-functionally as part of a cohesive team

● BA/BS or equivalent and 5 to 7 years of directly related experience

● Proficiency with Microsoft Office Suite and Raiser’s Edge

● Available and willing to work evenings and weekends (as required)

● Professional use of: Constant Contact, WordPress, Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Eventbrite, and eBay

Preferred Attributes

● Donor-centered, results-driven rainmaker, motivated by ambitious goals and deadlines

● Graceful and resilient under pressure; open-minded, resourceful, and responsive

● Convener and consensus builder

● Equally comfortable leading in the spotlight, as well as driving efforts from behind the scenes

● Highly organized and disciplined; pays meticulous attention to detail without losing the bigger picture and strategy

● Compelling storyteller with exceptional verbal and written communication skills

● Creative problem solver

● Confident negotiator

● Sense of urgency

● Proactive, self-aware, and self-correcting

Compensation and Application Information San Francisco General Hospital Foundation offers a competitive compensation package based upon experience, and benefits including medical, dental, and vision insurance as well as professional development opportunities, 403(b) retirement plan, commuter discounts, and vacation.

Please submit a resume and cover letter to [email protected] with your first and last name, the position title, and “SFGHF” in the subject line. Please do not contact the Foundation directly; all inquiries should be directed to Schaffer & Combs. Applications will be accepted on a rolling basis.

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