There is more than one way to lead an impactful social good career. And there is more than one way to do the work of philanthropy. How can agencies and service providers provide foundations, philanthropic advisory firms and nonprofits the expert support and additional capacity needed to further their missions? How can you find the right external partners and make the most of your work with them to be able to reach even greater goals than you could alone?
In this panel, learn from four agency founders on how they see themselves doing good through their work and how the clients they serve can best leverage them. This will include:
- What it means to "do good" as an agency or service provider
- What foundations and NPOs need to know about hiring vendors
- How to get the most from the work and for your money by being a good client
- How to best leverage vendors to build capacity within your or your grantees' organizations"
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More about the Presenters:
Sarah Judd Welch, Loyal - http://www.loyal.is/
Sarah Judd Welch is CEO/Head of Community Design of Loyal, a community agency that works with product, marketing and innovation teams to understand, engage, retain and collaborate with customers. Clients include General Electric, National Geographic, NYU and startups of all stages. In former lives, she worked for Hillary Clinton and Goldman Sachs, and she believes that community is the future of economy and society on the internet.
Henry Lee, HD MADE - http://www.hdmade.com/
Henry drives the creative vision for HD MADE and is passionate about storytelling through technology and design. At HD MADE, Henry has helped clients such as IMS Health, Fox Sports, FanDuel and the Robin Hood Foundation. With more than 20 years in design, Henry was the Art Director of ESPN The Magazine, where he helped grow the circulation from 500,000 to 1.5 million. Henry also helped build ESPN Mobile, ESPN SHOP and ESPN Publishing. When he’s not busy being artsy, Henry is ju jitsuing and riding his bike in rain, sleet, snow or shine.
Susan McPherson, McPherson Strategies - http://www.mcpstrategies.com/
Susan McPherson is a serial connector, cause marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises including Intel, Girl Rising, Plum Alley, IF Hummingbird Foundation, The Tiffany & Co. Foundation, Blackbaud and JCPenney. She’s a regular contributor to the Harvard Business Review, Triple Pundit and Forbes and has 25+ years experience in marketing, public relations, and sustainability communications. She is a featured speaker at industry events including Net Impact, Center for Corporate Citizenship's Annual Summit, DLD Women, and Committee to Encourage Corporate Philanthropy's Summit. McPherson founded and hosts the bi-weekly #CSRChat on Twitter.
Currently, McPherson invests in, and advises women-led technology start-ups and serves on the boards of USA for UNHCR, Girl Rising, The PVBLIC Foundation and served on the board of Bpeace. Additionally, she serves as an adviser to several non-profits, including Girls Who Code, She’s The First, The Adventure Project, and The OpEd Project. Recently, McPherson was selected as a Vital Voices global corporate ambassador and was named as one of 40 Women to Watch Over 40, Fortune's 55 Most Influential Women on Twitter, Elle Magazine's Top 25 Women on Twitter and Fast Company's 25 Smartest Women of Twitter.
Abe Taleb, ReWork - http://www.rework.jobs/
Abe co-founded ReWork to put the best talent to work on the world's biggest issues. In the past four years, he has overseen over 300 searches and interviewed over 2,000 people. He realized his knack for recruiting when he was tasked with Collegiate Recruiting for an internet company; it helped that this recruiting took place at his alma mater, R.I.T. He loves working with talent. When he is not on the phone with clients or candidates, you can find him on the soccer field or home with his wife Jane and their cat Beets.
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