Director of Communications and Digital Systems (GDCDB)

Greater DC Diaper Bank’s (GDCDB) mission is to strengthen families by providing a reliable and adequate supply of diapers to families in need in the Washington metro area. We work with an incredible network of 40+ social service agencies to reach more than 3,600 families each month with the 175,000+ diapers and other baby and hygiene items that help keep children healthy in their early years. Founded in 2010, the Diaper Bank has distributed more than 8,000,000 diapers in the last 9 years. Learn more at

Reporting to our Executive Director, the Director of Communications and Digital Systems (CDS) will bring a passion for our issues paired with a high-level of expertise and strategic thinking to plan and execute the organization’s external communications and raise the visibility of Greater DC Diaper Bank in the region.



Just like everyone at Greater DC Diaper Bank, you believe:

  • Changing babies changes lives
  • In the overall success of our organization and all our programs
  • We can create, through actions large and small, collective and individual, a community in which families have all they need to thrive
  • That strong, caring community outreach makes our region better



Working 40 hours a week, you will be the lead strategist and project manager of the Diaper Bank’s marketing and communication efforts. The CDS is both a strategic and tactical position and is responsible for developing, executing, and analyzing GDCDB’s annual communications plan, as well as representing GDCDB to the general public. In addition, the CDS will serve as the Salesforce Administrator for GDCDB and work in tandem with other team members to gather, store, and analyze the organizations’ data, including donor information, warehouse inventory, volunteer management tools, and distributions to the partner network. Finally, the CDS will collaborate help to fine-tune all external communications, ensuring the Diaper Bank is optimizing its messaging at every opportunity.

This position will work from home and at least three days a week (Tuesday, Wednesday, and Thursday) at the GDCDB warehouse located at our Warehouse offices: 8858 Monard Drive, Silver Spring, MD 20901.

The primary responsibilities include, but are not limited to, the following:

Leadership and Communication Strategy

  • Collaborate with and support the organization’s leadership and participate in Greater DC Diaper Bank’s leadership team
  • Work with the GDCDB leadership team to develop and execute its annual communications calendar, content plan, and design and approval process that covers all social media, online and offline communications
  • Collaborate with team members to develop creative and mission-centric messaging that articulates the special role GDCDB plays in elevating families parenting in poverty

Organize and Execute External Organizational Communications

  • Manage development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, brochures, annual report, e-newsletters, Ambassador updates, and GDCDB’s website and social media accounts
  • Manage annual Google Adwords grant budget by creating ad campaigns, overseeing targeted marketing strategy and purchasing keywords
  • Utilize Google Analytics, paid advertising and digital strategy to expand virtual reach

Salesforce Administration

  • Serve as the primary system administrator for GDCDB’s environment
  • Handle all basic administrative functions including user account maintenance, reports and dashboards, workflows and other routine tasks
  • Maintain and update GDCDB’s Salesforce SOP manual
  • Conduct in-house training for other staff as needed on how to properly use the system
  • Complete regular internal system audits and prepare for upgrades
  • Suggest and execute data field and object customizations to optimize data utility
  • Manage all Salesforce apps and software integrations, including GiveLively, GDCDB’s online gift processor

Data Reporting and Evaluation

  • Design, update, and maintain various reports and dashboards to support the leadership team, including the Executive Director, the Development Director and the Director of Partnerships & Impact
  • In conjunction with finance, support monthly revenue reconciliations



  • You have earned a Bachelor’s Degree and have 4-6 years of communications experiences, preferably in the nonprofit industry
  • You have extensive Salesforce experience as an end user and as an administrator. You might have earned ADM201 level certification, though not required.
  • You are an excellent verbal and written communicator, possessing great attention to detail
  • You have extensive experience working with online platforms such as MailChimp, Canva, Google products, WordPress, and other platforms that enable and enhance digital presence
  • You have a documented history of successfully driving projects to completion
  • You possess a demonstrated ability to understand and articulate complex issues


  • You are excited for the opportunity to promote the growing needs of families parenting in poverty and the innovative ways GDCDB partner organizations are addressing those unique needs
  • You regularly demonstrate strong self-motivation, strategic thinking, and the ability to work independently
  • You have awesome project management skills, with a knack for working backwards from deadlines and can deal with curve balls thrown at your work plan
  • You have a keen attention to detail, a love of adhering to organizational systems, and aren’t satisfied until you have produced a high-quality work-product
  • You possess a high level of integrity and confidentiality and are able to manage sensitive information
  • You are reliable and a friendly communicator who reaches out and follows-up with professional persistence
  • You are a creative thinker and willing to test out new ideas


Candidates should send the following (with “Communications and Digital Systems” as the subject) to [email protected]:

  • Current resume or CV
  • A cover letter with:
    • Salary range expectations and
    • Available start date
  • A writing sample that is authored solely by the candidate
  • An example of another strategic communication to a volunteer or board member authored by the candidate like an example of a program or campaign report that the candidate has constructed to answer a question, give strategic advice or solve a problem


Persons with mental or physical disabilities as defined by the Americans with Disabilities Act are eligible for this position as long as they can perform the essential functions of the job after reasonable accommodations are made to their known limitations. If the accommodation cannot be made because it would cause the employer undue hardship, such persons may not be eligible for this position. Persons of color and women are strongly encouraged to apply.

Hours of Work, Holidays, and Other Benefits

  • Full-time 40 hours per week with a flexible work schedule
  • Greater DC Diaper Bank participates in a matched SIMPLE IRA, FSAs for Health and Dependent Care, Provides Short-Term and Long-Term Disability, and Life & ADD coverage
  • Greater DC Diaper Bank follows the federal government holiday schedule and provides a generous PTO plan
  • Greater DC Diaper Bank is closed for one week at the end of the year and for one week in August

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