Under the general supervision of the Chief Development Officer (CDO), the Communications Manager leads in the development and dissemination of external communications (digital and print) activities and analytics. The Communications Manager works closely with Program and Development Teams to create engaging and effective external communications built on a team-developed strategic communications plan.
STORYTELLING & EXTERNAL COMMUNICATIONS
- Guided by an annual strategic communications calendar, work with leadership, staff, and program network, including Women’s Policy Institute (WPI) alumni and grant-partners, to create compelling content: digital and print material, social media posts; talking points, pitch decks, articles, and speeches.
- Work with staff and graphic design vendor to develop multimedia content that informs, inspires, and activates target constituencies (program partners, potential partners, funders, and funder prospects).
- Collaborate with the Program Team in targeted external communications designed to boost program awareness, recruitment, and support.
- Support strategic direction for leadership team around activities delivered by consultants and vendors (including design firm, earned media/PR firm, writers, and photographers) as well as by interns, partners, and volunteers.
- Work with staff to develop writing guidelines and templates for external content, including management of editorial calendars and guest-writer engagement.
- Write and design marketing content that can be repurposed across various media, including materials that grow our donor pipeline and community base.
- Work with CDO to maintain and monitor the annual communications calendar.
- Manage day-to-day maintenance of our website, CRM (Mail Chimp) and social media assets. Work to identify, suggest, execute, and maintain efficiencies and integrations in digital communications, including interface with development database (Raisers Edge).
- Design a plan to grow, monitor, and sustain the Foundation’s engagement and visibility on social media, including exploring the viability of new platforms for our presence.
- Identify and manage tools such as SEO to grow website traffic and conversions.
- Develop and report on key performance indicators around reach, engagement, and retention. Maintain a monthly dashboard across platforms.
- Perform other duties as assigned by the CDO.
- Serve as primary internal brand steward, maintaining and informing staff, consultants, and volunteers around templates, style sheets, preferred language, and industry best-practices.
- With leadership and design firm, participate in the development of new collateral materials including a logotype.
- Manage deliverables from design firm regarding print collateral materials.
- Assist in onboarding and training staff, board, and volunteers on Foundation brand materials.
SUBJECT MATTER KNOWLEDGE
- Stay current and knowledgeable on issues related to Foundation’s mission, programs and initiatives in order to drive communications strategy.
- Stay current and knowledgeable on issues related to marketing and communications in both print and digital formats, in order to keep the Foundation up-to-date and proactive in communications execution.
- Speak and write confidently about gender equity and justice, women’s economic security, women’s leadership in public policy and philanthropy, and other topics related to our mission.
- Work with WFC team to train and support staff, board members, and volunteers as Foundation advocates and spokespersons, including at conferences, convenings, meetings, and social events.
- Execute strategic communications plans in response to initiatives that result from our program work including campaigns, initiatives, and actions.
- At least five years of experience working in communications or marketing, ideally within a nonprofit or social impact organization.
- Powerful, dynamic writer and storyteller; sophisticated and discerning editor.
- Passion for and knowledge of issues and challenges faced by cisgender and transgender women, gender-variant, genderqueer, gendervariant, and non-binary individuals; and trans men.
- Experience with state public policy and advocacy and/or philanthropy landscapes preferred, willingness to develop expertise necessary.
- Experience using Wordpress and Microsoft Office necessary. Slack, Basecamp, and basic design skills (Photoshop and Illustrator) highly preferred.
- Possesses a strong commitment to the mission, policies, goals and philosophy of the Women’s Foundation of California.
- Able to work independently as well as within a team, set and achieve high performance goals and meet deadlines in a fast-paced work environment.
- Creative thinker, joyful collaborator, self-starter and detail-oriented communicator with a positive approach, can-do attitude and a sense of humor.
- Drive to innovate, use new platforms and tools, try new things and learn from failure.
- Strong interpersonal skills and ability to create positive, long-term working relationships; demonstrates tact, dependability, diplomacy and flexibility.
Physical demands and work environment
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the job’s essential functions.
While performing the duties of this job, the employee is frequently required to remain in a stationary position for long periods while operating a computer to create documents, conducting Internet research, sending and receiving e-mail and participating in meetings; communicate on a telephone and in person; read and write; apply logic and focus attention in the presence of distractions. Occasional requirements are to move about the office to access file cabinets, office equipment, etc.
Compensation and Benefits
- This is a full-time exempt position, with a salary range of $68-78K. Salary offer will be dependent on experience.
- We provide 15 days paid vacation to start which increases over time (20 days after 5 years, and 25 days after 10 years); 12 paid sick days, 14 paid holidays, and a flexible, family-friendly schedule. These benefits are pro-rated for part-time employees.
- We provide paid parental leave.
- We provide medical, dental, vision, long-term disability, flexible spending account, fitness reimbursements, a 401(k) retirement plan match, transportation benefits, and AD&D insurance with the Foundation covering 100% of the costs of the insurance package for full-time employees and 90% for dependents. These benefits are pro-rated for part-time employees.
Our Values and Commitment to Diversity and Inclusion
We at the Women’s Foundation of California believe that our team should be reflective of the communities most impacted by gender injustice. We strongly encourage people of color, LGBTQIA+ individuals, transgender individuals, and formerly incarcerated individuals to apply.
We are an equal opportunity employer and we recruit and hire with an understanding of the lived realities of people who have experienced system oppression.
To apply, please email a cover letter and resume to [email protected] with the subject line: Communications Manager. Applications will be reviewed on a rolling basis until the position is filled. All documents need to be Microsoft Word or PDF files (PDF files are preferred).