Webinar Recap: Social Media
10 Reasons why EPIPers should be online and 4 ways to get started
On July 10th, EPIP members participated in a webinar presented by Erin Barnes (ioby) & Sadia Kalam (Cause Effective), both of whom serve on the NYC Chapter Steering Committee. The webinar focused more on Twitter, and was live tweeted using #EPIPWeb.
Erin began with a list of reasons why using social media for professional development is important:
- To understand how elections are changing (example: Obama Campaign 2012)
- To learn about the successes of new coalitions (example: marriage equality)
- To understand how social movements are changing (example: immigration reform)
- To understand how new digital tools help us respond to crises better (example: Ushahidi.com)
- To understand game-changing technologies that outcompete 100 year old companies (example: Airbnb vs. large hotel chains)
- To understand the fastest growing way Millennials are giving
- To participate in conversations relevant to your work and to understand tools your grantees may be using
- To stay apprised of new developments in your field
- To support your grantees
- It’s the future and so are you!
Sadia then went over some brief rules around social media etiquette, highlighting the importance of sharing content, citing sources, and giving thanks.
Some recommended resources:
Sadia then covered some basic steps to to building your social media presence:
- Jump in
- Copy people. It’s OK. (Who are the industry leaders in your field or issue area?)
- Experiment – make yourself uncomfortable.
- Say thank you.
She also reminded everyone to complete their profiles everyone in order to create a coherent personal brand.
Both Sadia and Erin wrapped up the webinar with a number of case studies:
Case Study – #MySubwayAd
In September 2012, a controversial series of pro-Israel, anti-Islamic ads were posted in several NYC subway stations. In response to these ads, New Yorkers from all backgrounds and religious affiliations used Twitter to denounce the Islamophobic ads. Responses were both thoughtful and humorous.
Case Study – @RWJF
The Robert Wood Johnson Foundation uses Twitter to engage folks online, resulting in action taking place offline, particularly around health and well-being of young men of color.
Case Study – @EchoingGreen
Echoing Green uses Twitter to connect their alums to current fellows, in an effort to support their work and ensure success.
Case Study – PRISM at #PDF13
Using hashtags at live events, and live tweeting, allows folks who are not in the room to be part of the conversation. Live tweets from real events ensures engagement beyond the room.
For more questions, Sadia and Erin can be reached at:
And don’t forget to follow EPIP @EPIPNational.